No talking, no raving against inequality, no attacks on opponents. Bernie’s digital and marketing teams instead crafted a perfect advertisement to describe Bernie’s closing argument to the people of Iowa and New Hampshire: passion, hope, and change. To the people of Iowa in particular, it may be a very familiar message.
The ad focuses on symbolism both of everyday Americans and the immense crowds Bernie has gathered across the country. Add on to that “America” by By Paul Simon and Art Garfunkel and you’ve got a campaign ad that’s already making waves online and in the media.